When you choose a watch, it’s important to consider more than just looks. Certain brands are known for their manufacturer quality and resale value. If you want to ensure your investment holds its value over time, these are the top watch brands to consider.

Patek Philippe

Patek Philippe watches are known for their uncompromising commitment to traditional watchmaking and quality of materials. This leads to models that have held their value over time very well. With intricate mechanical movements produced in-house and classic designs, these are some of the most sought-after watches.

Rolex

Rolex watches hold their iconic status throughout both the watch-collecting and general public alike, thanks to clever marketing and robust made-in-Switzerland quality. Models such as the Submariner and Daytona are highly sought after by collectors, which helps them retain their value over time. Vintage models with rare dials can fetch significant sums at auction, while modern models still tend to perform well on the pre-owned market.

Audemars Piguet

While Rolex is the most recognizable watch brand, Audemars Piguet (AP) often takes a more discreet approach. Their watches are often more subtly branded with their own models such as the iconic Royal Oak. So, while AP doesn’t have quite the notoriety as Rolex, it doesn’t make them any less desirable to collectors. Vintage APs still keep their price better than others. They remain as popular pre-owned watches buyers hunt for in boutiques worldwide.

Richard Mille

Richard Mille (RM) watches are often worn by elite athletes, superstars and wealthy individuals. With this in mind, it could be easy to pass them off as another red carpet accessory. However, RM models have become so instantly recognizable from their unique designs, eye-catching materials and cutting-edge technology that they have completely revolutionized the watch industry. Despite their exuberant pricing tag, RM timepieces retain their value extremely well over time. This is due to the design creativity they offer and attention to detail on every single model.

Omega, Cartier, & Tudor

Omega, Cartier and Tudor are three watch brands that consistently hold their value across different models. With a reputation for quality craftsmanship and remarkable engineering, these watches are known for providing the most accurate measurements of time amidst luxury finishes. Omega is renowned for its high-tech chronograph capabilities. Cartier has a classic style with traditional shapes, diamond embellishments and modern details. Tudor offers more rugged designs and references to vintage models.

Which Watch Brand Retains The Most Value?

When it comes to watches that hold their value, some of the top-tier brands at the front of the line include Patek Philippe, Rolex, Audemars Piguet, Richard Mille, Omega, Cartier, & Tudor. These iconic timepieces are considered investments due to their recognition, popularity and timeless designs. Choosing from any of these watch brands will ensure that your watch is able to retain its value over time.