The House of Cartier

Cartier is not just a brand; it’s an institution. Founded in 1847 by Louis-François Cartier, the House of Cartier has been synonymous with luxury, craftsmanship, and timeless elegance for over a century. This guide aims to be your ultimate resource for understanding Cartier’s rich history, its iconic collections, and the unparalleled craftsmanship that goes into each piece.


The Founding Era

Louis-François Cartier took over the workshop of his master, Adolphe Picard, in 1847, and thus began the Cartier dynasty. The brand gained notoriety when his grandson, Louis Cartier, invented the first men’s wristwatch for aviator Alberto Santos-Dumont. This invention not only revolutionized timekeeping but also cemented Cartier’s reputation as an innovator.


Iconic Collections

Love Collection

The Love bracelet, designed in 1969 by Aldo Cipullo, has become a symbol of everlasting love, locked and sealed by its iconic screw mechanism.

Panthère de Cartier

The Panthère collection, inspired by Jeanne Toussaint, Cartier’s creative director in the 1930s, embodies power and elegance through its panther motif.

Trinity de Cartier

A symbol of love, friendship, and fidelity, the Trinity collection features intertwined rings of yellow, white, and rose gold.


The Craftsmanship

Cartier’s artisans employ age-old techniques like lost-wax casting and pave setting, ensuring each piece is a work of art. The brand sources its gemstones ethically, adhering to the Kimberley Process for diamonds.


Cartier’s Influence on Fashion

From popularizing wristwatches to introducing the concept of “jewelry watches,” Cartier has been a trendsetter. Its pieces have adorned royalty and celebrities, making it a staple on red carpets and in royal courts.


Investing in Cartier Jewelry

Cartier pieces are not just beautiful; they are also a sound investment. Their value appreciates over time, especially limited-edition and vintage items.


How to Authenticate Cartier Pieces

Authenticating a Cartier piece involves examining its craftsmanship, hallmarks, and accompanying documentation. Always purchase from reputable sources to ensure you’re getting an authentic item.


Cartier and Celebrity Culture

From Princess Grace of Monaco to modern-day icons like Rihanna, Cartier has been the go-to brand for those who seek timeless elegance combined with contemporary style.


Maintaining Your Cartier Jewelry

Regular cleaning and annual servicing are essential for maintaining the brilliance and functionality of your Cartier pieces.


Future of Cartier: Sustainability and Innovation

Cartier is committed to sustainable luxury, sourcing its materials responsibly and focusing on ethical production methods.


Schedule a Consultation

Ready to add a Cartier masterpiece to your collection? Call or visit our store with our experts to find the perfect piece for you.